Aurum: Headless Luxury Fashion E-Commerce Platform
THE CHALLENGE
Operational Hurdles & Bottlenecks
Aurum was losing mobile customers due to 4+ second page load times and fragmented international checkout flows on their legacy monolithic storefront.
THE ARCHITECTURAL SOLUTION
Engineered for Performance & Scale
Digibinary migrated the brand to a headless Next.js Commerce architecture backed by Shopify Plus APIs and global edge edge-caching on Cloudflare, delivering sub-second product page transitions.
MEASURABLE BUSINESS IMPACT
Key Performance Outcomes
Conversion Rate Increase
+
0
%
Average Order Value Lift
+
0
%
Page Load Speed
0
ms
Cart Abandonment Drop
-
0
%
TECHNOLOGY STACK
Frameworks & Infrastructure Leveraged
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